Are you ready to be a powerhouse self-managed artist and leverage your career to the next frontier of success?

Invest in yourself, your art, and MOST IMPORTANTLY your career

How much would your creativity benefit if you understood the business and industry side of your career? How many more people could connect to your art if you knew all the tools and systems? How much more could you create if you knew how to draw in more income?

The artist's path can be quite polarising

On one hand, it’s extremely fulfilling as you allow yourself to be indulgent, whimsical, and chaotic as you create incredible bodies of work and perform that for others.

On the other hand, it's painfully depleting as you try to figure out how to get your art to reach wider audiences, make you money, and find success in the world.

I see the polarity spelled out in these two titles:
It’s called the “music business”
Or the “performance arts industry”

To be successful in this field, one must be more than creative, one must also understand the business and the industry.

Once you learn the backend of the industry and apply your creativity to the business side, you will have the key to a successful career as an artist.

I know this because I worked in the music industry for 7 years. Now I am ready to pass on this wealth of experience and knowledge to teach you how to take your career to the next frontier of success.

What is this offering and what can I expect?

This offering is made to give you the tools necessary to be successfully and sustainably self-managed and leverage your success to thrive in your career.

See it as a group artist management program/mastermind.

3-quarters practical learnings of the music/performance arts industry and creating strategies
1-quarter energetic clearing work to remove blocks and sabotaging patterns

What will be inside:

Online digital audit by Paisley
- Streaming services: Spotify, Apple, Youtube Soundcloud, etc + EPK (electronic press kit) + social media platforms + ad targeting + website

Covering what an artist team is made of, what they do, how to build your team + how to do the jobs by yourself
- Management, record label, distribution, PR, booking agent, marketing, sync.

Marketing
- Playlisting, growing audience, content creation, selling tickets, community building, ads

PR
- Press kit, blog features, interviews

How to book gigs
- Running own events + tours, booking support slots, booking festivals

Merch
- Creating sellable merch, knowing what options are for you, how to hustle online + at shows

Artist Branding
- Knowing how to have your brand in alignment with your audience and communicate your art with your audience

Release cycles
- Marketing, singles, promotion time, ordering releases, short-term / mid-term / long-term goals

Inner Work
- Expansive dreaming, safety/being seen, comparison/jealousy, how to take art seriously even without money, sensitive/vulnerable balanced with action/boldness

My music business + performance arts industry successes:

-  #1 trending Hip Hop music blog in Australia.

- A monthly live performance event in Sydney that grew to an audience 500 regulars

- Running a cutting-edge record label of 6 diverse artists

- Working in an elite touring agency Metropolis Touring

- Working on an album cycle with major label artist Tuka (Thundamentals) 

- Artists booked on top-tier festivals: Falls Festival, Splendour in the Grass, BigSound

- Touring support act to world-class international artists: Mobb Deep, Xzibit, GZA (Wu-Tang)

- Campaigning with Thundamentals to get their song “Sally” no.8 in the Triple J Hottest 100

- Radio rotation on Triple J, Double J, FBi, Triple J Unearthed, The Edge 96.1

- Music Video rotation on MTV and Rage

- Spotify and Apple top playlist placements accumulating close to one million streams

-  Major blog features with Rolling Stone AU, Stoney Roads, The Music, Pilerats, Purple Sneakers 

- Sell out headline tours and merch bundles in Australia and NZ

THIS PROGRAM IS FOR YOU IF:

- You are a musician, DJ or performance artist

- You want to build a career out of your art

- You want to get more streams, plays, and ticket sales

- You want to book more gigs and put on more events

- You want to generate more money through your art

- You want to convert existing communities

- You want to know how to run the back end of creative projects

- You want to make your art a business and understand the way the industry works

- You want to learn how to brand, market, and promote your art

- You want the support and accountability of a manager

- You are sick of falling into the struggling artist archetype

- You want to be a part of a community of artists that inspire you with their level of follow-through

- You want everything needed to dominate 2024 as an artist

- You are ready and willing to apply what you learn

Industry Baby details and costs:

This program will run for 3-month

There will be:
- x2 1:1 consult sessions with Paisley
- x8 group calls (recorded with replay)
- Structured modules to work through
- Open discord channel to ask questions, receive feedback, and build a supportive community

Beginning date: Oct 3rd
Group Calls: Tuesday 6-8pm AEST
1:1 sessions booked through Paisley’s calendar to fit you

All for the price of $2,200
Or $2,500 with payment plan

The first x3 people to sign up get a bonus 1:1 consult that’s immediately available

What’s Next: After you’ve paid your deposit, you will be emailed a questionnaire and added to the group container

Payment plan options: